Zero carbon emissions

Zero additional cost.

Widely hyped in the media, ‘carbon neutral’ is really another term for carbon offsetting.

Carbon offsetting is a way of offsetting the exact amount
of carbon dioxide (CO2) you produce…

This normally involves planting trees (or more typically paying other people to plant trees on your behalf), or investing (directly or indirectly) in improved energy efficiency or renewable energy projects.

A carbon offset is a credit for CO2 emission reductions that can be bought and sold. The theory being that for every one tonne of CO2 you produce, one tonne is reduced somewhere else in the world. Of course, carbon trading has become big business. But it is not without its critics.

The quality and efficacy of carbon neutral schemes can vary dramatically. Environmentalists have dubbed carbon offsetting ‘Greenwash’, or ‘marketing spin’, because it gives a positive public image to environmentally unsound practices.

Now compare carbon offsetting with zero carbon emissions…

Unlike carbon neutral offsetting, which effectively allows an organisation to buy itself out of trouble, zero carbon emissions means exactly what it says.

Smartbunker uses zero carbon energy, generated from wind power. We don’t create any carbon in the first place, which means you won’t have to clear up the mess later.

And here’s the clever part…

Smartbunker will not cost you any more than a traditional or carbon neutral data centre. You just get 100% uptime, superior IBM servers, tier 4 security and UK based service and support – 24×7x365.